Case study

The CS Fit Pilates saw 110 New Leads and 10x ROI in 3 months

Cara launched a new Zipper website and saw her Google ranking skyrocket, showing up for terms like "Pilates in Bergen County" and high-quality leads 10x, without any additional work from her end

Start Growing Faster

10x

Increase in Website Traffic

100+

New Leads in 3 months

5-Figures

of Net-New Revenue

Introduction

CS Fit Pilates is a 3 location, small group Pilates Studio in Bergen County, NJ, led by Cara Schroter. They have studios in Wyckoff, Allendale, and Ho-Ho-Kus.

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Problem

Cara is extremely busy and didn’t have the time to learn how to build a website, manage SEO, and optimize her website for leads. She also didn’t want to pay thousands of dollars and have to wait a month for a marketing agency to create a site for her.At the time, her website was on Wix and was not ranking for relevant keywords like “Pilates in Bergen County” that she wanted to be found for. Ultimately, her online presence was affecting her ability to grow her studio.

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Solution

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Zipper’s done-for-you websites and automated SEO helped Cara launch a new, modern website in days not months. Cara spent 10 minutes sharing some information about the business, provided some photos, and we took things from there.Zipper came back with a first version draft in 24 hours, Cara provided her feedback, and we made improvements. After another cycle of changes, we were ready to launch. Behind the scenes, Zipper used AI to understand competitor’s Google rankings, develop a keyword strategy to help thecsfit.com rank higher and then implemented this strategy for Cara.Zipper also used lead conversion strategies from analyzing over 100 fitness websites to make sure visitors who found thecsfit.com had the highest likelihood of reaching out and becoming a lead.

Once your listings are verified, it's time to optimize them. Fill in every detail—name, category, description—and ensure they reflect exactly what potential customers are searching for. Keep your listings fresh by regularly uploading photos and special promotions to demonstrate that your business is active and engaged.

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Results

4 months since launch, The CS Fit Pilates has seen 15+ net-new leads per week through the website. This has resulted in dozens of new, high-value clients, mid 5-figures of new revenue, and 10x+ ROI.
Cara has also been using Zipper’s Lead Management board to make sure leads don’t slip through the cracks, Zipper Newsletters, and is working closely with the team to help Zipper build a next-generation booking software so she can move over to Zipper from Glofox.

"You guys have made me feel like I have a marketing department. You guys genuinely care about my vision and the growth of CS Fit Pilates. You are so responsive and accommodating, the easiest company to work with hands down and the cherry on top is the Zipper method actually works! The traffic that has been driven to our website, the leads that have come in has been overwhelming at times (in the best way). I can’t thank you enough and looking forward to continue to grow with you guys! Truly the missing piece to the puzzle that I desperately needed!"

Cara Schroter

Owner, CS Fit Pilates

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