Far Out Ice Cream

Before implementing Zipper, Far Out Ice Cream faced numerous obstacles:

• An underperforming Squarespace website that failed to generate catering inquiries
• Significant money wasted on expensive lead generation services with zero return
• Difficulty showcasing their unique New Zealand-style ice cream offerings
• Inability to reach high-value catering clients despite having three physical locations
• No clear strategy for converting website visitors into catering clients
• Limited resources to manage multiple marketing platforms

The business needed a solution that could highlight their unique offerings while actively generating high-value catering leads without requiring extensive technical expertise.

Zipper provided Far Out Ice Cream with a comprehensive website and lead generation system:

• A professionally designed, conversion-optimized website focused on their unique New Zealand-style ice cream
• Dedicated catering landing pages with clear calls-to-action
• Location-specific optimization for each of their three Boston area shops
• SEO strategy targeting high-value catering keywords
• Automated lead capture forms specifically designed for catering inquiries
• Mobile-responsive design to capture on-the-go inquiries

The new platform replaced their ineffective Squarespace site and eliminated the need for expensive third-party lead generation services.

The impact of implementing Zipper was transformative:

1. Massive Increase in Lead Generation

• Before: Zero catering leads through their website
• After: 20+ quality catering leads per month
• Premium Clients: Secured the Boston Celtics as a client, demonstrating their new ability to attract high-profile business

2. Significant Revenue Growth

• Tens of thousands in new monthly revenue from catering services
• Diversified revenue streams beyond retail shop sales
• Higher-value transactions compared to individual in-store purchases

3. Cost Reduction

• Eliminated expenses on ineffective lead generation services
• Lower overall marketing costs with higher return
• Simplified marketing management with a single integrated platform

Key Success Factors

Far Out Ice Cream's remarkable turnaround can be attributed to several key factors:

1. Targeted Catering Focus: Dedicated pages and lead forms specifically designed for catering prospects
2. Multi-Location Strategy: Digital presence optimized for each of their three Boston locations
3. Conversion-Optimized Design: Website architecture built to convert visitors into catering leads
4. Premium Positioning: Digital presence that effectively communicated their unique New Zealand-style ice cream offering
5. Integrated Approach: Unified marketing platform replacing fragmented tools and services

Conclusion

Far Out Ice Cream's journey demonstrates how the right digital marketing approach can transform a local food business's fortunes. By replacing their ineffective Squarespace website and costly lead generation services with Zipper's all-in-one solution, they:

• Created a powerful new revenue channel through catering
• Attracted premium, high-profile clients
• Established themselves as the go-to ice cream caterer in the Boston area
• Generated tens of thousands in new revenue
• Eliminated wasted spending on ineffective marketing services

Their success shows that local food businesses can compete for high-value commercial clients when equipped with the right digital tools and strategy.

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