Zipper

Mark Znutas

Partner, Mile High Ducts

"Zipper has been amazing. Mile High Ducts went from 40 website visits a month to 30 a day! We closed our first inbound within a week which paid for our annual Zipper subscription. Simple and intuitive interface that built us a beautiful and functional website."

Introduction

Mile High Ducts, a Denver-based duct cleaning business, faced common challenges that many local service businesses encounter: limited online visibility, inconsistent lead generation, and difficulty standing out in a competitive market. This case study examines how their partnership with Zipper transformed their digital presence and business results.

Industry

Commercial and Residential Air Duct Cleaning

Company

Mile High Ducts

Services

Website redesign
SEO improvements
Lead conversion optimization

Problem

Before partnering with Zipper, Mile High Ducts struggled with:

Minimal website traffic (approximately 40 visitors per month)
Limited online visibility in the Denver metro area
Difficulty converting website visitors into leads
An outdated website that didn't effectively showcase their services
Reliance on referrals and traditional marketing methods

Like many small service businesses, Mile High Ducts needed a professional online presence that could generate leads without requiring extensive technical knowledge or marketing expertise from the business owners.

Solution

Zipper provided Mile High Ducts with a comprehensive digital marketing solution:

A professionally designed, conversion-optimized website built in days, not months
SEO optimization targeting local Denver duct cleaning keywords
Mobile-responsive design ensuring excellent user experience across all devices
Service pages highlighting their duct cleaning expertise
Easy-to-use content management system allowing for simple updates
Automated lead capture functionality

Mark Znutas, partner at Mile High Ducts, noted the platform's "simple and intuitive interface that built us a beautiful and functional website."

Result

The impact of implementing Zipper was both immediate and significant:

1. Dramatic Traffic Increase

Before: 40 website visits per month
After: 30 website visits per day
Result: 22.5x increase in monthly website traffic

2. Rapid Lead Conversion

Closed their first inbound lead within just one week of launching
The value of this single conversion covered their entire annual Zipper subscription cost

3. Immediate ROI

100% of annual investment recovered with the first inbound sale
Ongoing lead generation creating sustainable business growth
Reduced customer acquisition costs compared to traditional marketing methods

Key Success Factors

Several elements contributed to Mile High Ducts' remarkable results:

Professional Web Presence: The new website effectively communicated their service quality and expertise
Local SEO Optimization: Improved visibility for Denver-area searches related to duct cleaning
Conversion-Focused Design: Website structure built to convert visitors into leads
Ease of Implementation: Quick launch with minimal time investment from the business owners
Modern Mobile Experience: Responsive design catering to on-the-go consumers