case study

SALT Wellness Spa

SALT Wellness Spa partnered with Zipper to transform their digital presence and overcome local competition in Troy, Illinois. Within just 5 months, they achieved remarkable results: over 200 qualified leads, #1 rankings in both Google Maps Pack and organic search (driving 67% of their web traffic), and five-figure revenue growth. Their success demonstrates how Zipper's AI-powered marketing solution helps local service businesses dominate their markets without the complexity of DIY tools or the expense of traditional agencies. With a 15x return on investment, SALT Wellness Spa exemplifies how the right digital strategy can rapidly accelerate business growth for local service providers.

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Anna Jones

Owner

Zipper helped SALT Wellness Spa improve our online presence and get consistent leads very quickly. Being ranked #1 in Troy for spa searches has been game-changing - we're getting clients who never knew we existed before. The best part is how little time it requires from us. Zipper has become our invisible marketing department, generating five-figure revenue growth without adding to our workload.

Introduction

SALT Wellness Spa is a premium wellness center in Troy, Illinois, offering a range of spa treatments, massage therapy, salt room treatments, and holistic wellness services. Anna, the Owner of SALT was looking for ways to improve SALT’s online presence to drive more clients.

Industry

Wellness

Company

SALT Wellness Spa

Services

Website redesign
SEO enhancements
Improved lead capture flow

Problem

Prior to working with Zipper, SALT Wellness Spa faced several challenges:

Limited Online Visibility: Their previous website had poor SEO performance and wasn't appearing in local searches
Inconsistent Lead Generation: Few potential clients were finding them online
Manual Marketing Processes: Staff spent valuable time on DIY marketing efforts
Local Competition: Several established competitors dominated the local search results

The spa needed a solution that would elevate their digital presence without requiring significant time investment from their already busy team.

Solution

Zipper implemented a comprehensive digital growth system for SALT Wellness Spa:

Professional Website Redesign

Created a conversion-optimized website showcasing their services and unique value proposition
Implemented structured service pages for each treatment type
Added location-specific SEO optimization for Troy, IL
Integrated lead capture functionality to convert visitors into leads and eventual clients

Local SEO Campaign

Created localized content targeting "spa in Troy, IL" and related keywords
Implemented location-specific service pages for key treatments
Improved technical SEO

Lead Generation System

Implemented lead capture forms throughout the website
Created special offer landing pages for first-time visitors
Created regular email newsletters highlighting seasonal promotions

Result

Within just 5 months of implementing Zipper's solution, SALT Wellness Spa experienced remarkable growth:

Local Search Dominance

Achieved #1 position in Google Maps Pack for "spa in Troy, IL" and related searches
Secured #1 organic ranking for primary local keywords
67% of all website traffic (over 1400 visits per month) now comes directly from Google Search
Improved visibility for service-specific searches (e.g., "massage therapy Troy IL")

Lead Generation Explosion

Generated over 200 qualified leads through their website
Achieved 40+ leads per month (compared to 5-10 previously)

Revenue Impact

Generated five-figure revenue growth from new clients from Google search
Achieved 15x return on investment from their Zipper subscription

Implementation Process

The transition to Zipper's platform was seamless for SALT Wellness Spa:

Initial Consultation: Zipper team gathered key information about the spa's services, unique selling points, and target audience.
Website Development: Professional website created in days rather than weeks, with minimal time investment from spa staff.
Local SEO Setup: Implementation of comprehensive local SEO strategy targeting Troy, IL and surrounding communities.
Content Automation: Setup of AI-powered content generation for social media and email marketing.
Ongoing Optimization: Continuous refinement of strategy based on performance data.

Key Success Factors

Several elements contributed to SALT Wellness Spa's success with Zipper:

Hyper-Local Focus: Targeting specific high-intent local search terms
Service Differentiation: Clear highlighting of their unique wellness approaches
Automated Marketing: Consistent content without manual effort
Streamlined Lead Gen: Making it easy for potential clients to convert
Visual Excellence: Professional presentation of their spa environment

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