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Zipper Blog

Articles and thoughts on marketing in the fitness and wellness industry

Latest articles

December 4, 2024

Episode 11: The Journey from Pastor to Indoor Golf Entrepreneur ft: Brian Williams of Mind Body Swing

The Journey from Pastor to Indoor Golf Entrepreneur

November 27, 2024

Zipper and UESCA Partnership

Zipper and United Endurance Sports Coaching Academy partner to help more endurance coaches succeed.

September 27, 2024

The Small Business Owner's Roadmap to Winning at Local Search

Struggling to get your local business noticed online? You’re not alone! With so much competition out there, it can feel impossible to stand out on Google

All articles

How to Do Paid Ads for Your Gym, Studio or Wellness Business in 2024 with Shane Troy

Shane Troy, Growth Marketing Expert, talks about how to do paid ads for gyms, studios, and wellness businesses in 2024.

4 Best Run Coaching Certification

If you're looking to become a professional run coach, here are 4 certification options to consider.

10 Strategies for Generating Leads for Your Gym

Here are 10 strategies for generating more leads for your gym

The Power of Digital Marketing For Physical Therapists

Investing time and effort into digital marketing for your physical therapist practice will pay dividends in helping your grow.

Yoga and Pilates Studio Newsletters: Tips and Common Pitfalls [Plus a free outline]

Tips and an outline to creating a newsletter for your yoga or Pilates studio.

How to Create a Golf Lessons Website: A Step-by-Step Guide

Looking to generate new golf coaching clients? It all starts with your web presence. Here's a guide to building your golf lessons and coaching website.

The Guide to Fitness Marketing in 2024 (Most Common Questions Answered)

If you own a gym, studio, or other fitness business, marketing is critical. Here is the complete guide to fitness marketing in 2024.

Zipper Podcast Episode 2: Altitude Endurance Coaching: Tips for Success in Ultra Running Coaching

Brian Passenti, Owner at Altitude Endurance Coaching, specializing in ultra marathon coaching, shares his story and tips starting a run coaching business

Fitness Website Design Tips to Grow Your Gym or Studio

Looking to design a new fitness website? Here is a guide outlining tips to making the most of your time and money.

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