The Lab BJJ saw a 4,967% ROI on Zipper in the first 3 months

Introduction

Within just three months of partnering with Zipper, The Lab BJJ transformed their digital presence from a passive website into an active lead generation engine, achieving an extraordinary 4,967% return on investment through increased membership sign-ups—generating $50.67 in revenue for every $1 spent.

Problem

Prior to partnering with Zipper, The Lab BJJ faced common challenges many martial arts academies encounter:

• Minimal online lead generation despite having a website
• Difficulty showcasing different program offerings (Adult BJJ, Kids BJJ, Women's Self-Defense)
• Limited digital marketing expertise and time to manage multiple platforms
• Need for a professional online presence that reflects the quality of their instruction

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Solution

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Kristen and The LAB implemented a comprehensive digital marketing system with Zipper:

• Professional website redesign optimized for conversions
• Program-specific landing pages
• Automated social media content highlighting class activities and student success
• SEO optimization for local search visibility
• Integrated lead capture system for trial classes

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Results

In just three months (November 2024 - February 2025), The Lab BJJ saw significant improvements:

Lead Generation:

• 50 organic leads generated over the 3-month period across all programs
• Leads distributed across:
  • Adult BJJ programs
  • Children's BJJ classes
  • Women's Self-Defense courses

Financial Impact:

• Conversion Rate: 75% of leads to paying members
• New Members: 38 recurring memberships (from 50 leads over 3 months)
• Monthly Revenue from New Members: $7,600 ($200 × 38 members)
• Quarterly Revenue Impact: $22,800
• First-year Projected Revenue: $91,200

Return on Investment:

• Total Zipper Investment (3 months): $450 ($150/month)
• Quarterly Revenue Generated: $22,800
• Quarterly ROI: 4,967% (($22,800 - $450) / $450 × 100)
• For every $1 spent on Zipper: $50.67 in new membership revenue

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Investment Perspective

The Lab BJJ's decision to partner with Zipper represents one of their most effective business investments:

• $450 quarterly investment generates $22,800 in new quarterly revenue
• 50x return on their marketing budget
• Each new lead costs approximately $9 ($450 ÷ 50 leads)
• Each new member acquisition costs only $11.84 ($450 ÷ 38 members)
• Lifetime value of each new member (assuming 12-month retention): $2,400

Key Success Factors

1. Multi-Program Marketing: Targeted content for different audience segments (adults, children, women)
2. Professional Online Presence: Website that reflects the academy's professionalism and values
3. Automated Systems: Streamlined lead capture and follow-up processes
4. Local SEO: Improved visibility in local search results
5. Consistent Content: Regular social media updates showcasing academy life

Looking Forward

The Lab BJJ continues to partner with Zipper to:

• Expand their digital presence
• Optimize conversion rates
• Develop program-specific marketing campaigns
• Build their brand in the local martial arts community