Creating Location-Specific Services Pages

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Why Location Pages Matter

Location-specific service pages help your business:

• Rank higher in local search results
• Target customers in specific neighborhoods or towns
• Appear more relevant to potential customers in those areas
• Improve your Google Business Profile performance
• Increase conversions from local searches

Step-by-Step Guide

1. Create your services in the Zipper dashboard

• Log in to your Zipper dashboard
• Navigate to 'Service Categories' and type a brief paragraph about what services you offer
• Edit and save

2. Navigate to "Site" and add your first service page

• Navigate to "Sites" and open up your site
• Select "Add Page" and "Add Service Page". Select the service you'd like to create a page around.
• Create, edit, and save.
• "Sync'd" pages will edit all paged within that service to the same content. Unsync blocks that you would like to be specific to that page.

3. Add a location

• In the right hand menu, click "Add Service Location" > enter your service location and create
• Edit, save, and publish

Best Practices

• Be authentic: Include genuinely helpful information about serving each location
• Add local details: Mention neighborhoods, landmarks, or specific needs of customers in each area
• Use consistent formatting: Keep your branding and messaging consistent across all location pages
• Include calls-to-action: Make it easy for local customers to contact you or book your services
• Update regularly: Refresh content at least quarterly to keep it current

Monitoring Performance

After publishing your location pages, track their performance through your Zipper dashboard:

• View location-specific traffic
• Monitor conversion rates by area
• See which location pages are generating the most leads

Need Help?

If you have any questions about creating location pages, our support team is here to help:

• Chat with us through the help icon in your dashboard
• Email support@joinzipper.com
• Schedule a call with your dedicated success manager