Top 6 Fitness Website Design Platforms in 2024

A strong online presence is crucial for fitness professionals and wellness businesses. A well-designed website can help attract clients, showcase services, and build credibility. To help you create the perfect online platform, we've compiled a list of the top 6 fitness website design platforms to consider.

We based our ranking off of a few key features:

1. Ease of Use
2. Time to Launch
3. SEO
4. Content Management
5. Integrations
6. Booking and Appointment Management
7. Design Flexibility
8. Affordability

1. Zipper

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Zipper is a website and marketing platform built specifically for the wellness industry.

Ease of Use

Zipper was built from the ground up to be easy to use for fitness and wellness professionals that are both tech savvy and non-tech savvy. We also offer a fully-managed option for those who don't want to think about having to make edits to their websites. Customers can simply email Zipper with page creation requests, and we'll turn around a new page within 1 business day.

Time to Launch

Zipper has built it website platform with AI, allowing you to generate a website in less than 60 seconds. Or you can have us build a draft for you in 24 hours.

Overall, with Zipper, you can create and launch a website in less than an hour on our own, or only in a couple days with help from the Zipper team.

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SEO

SEO can be overwhelming if you're a gym, studio, or other fitness business owner or operator. This is why Zipper built SEO into the platform with AI. What does this mean? It means Zipper customers don't have to worry about SEO. Our software and your dedicated marketing coach would monitor your search engine ranking for you.

On average, Zipper customers see website traffic increase 3-5x within 2 months of using Zipper.

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Content Management

Created content consistently on your website, blog, and social accounts is critical for helping new potential customers to find you online. But as a busy owner or operator, it can be hard to stay consistent.

Zipper uses automation to help customers create blogs and social media posts 10x faster. The system learns about your business, ideal customer, and services, and using AI, created a weekly content calendar that's ready to go. All you have to do is review, tweak, and approve and your content will automatically go out to post.

You'll save hours each week while showing off your thought leadership.

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Integrations

If you're using a booking system like Mindbody or Glofox, or a practice management software like Practice Better or Jane, you can easily integrate these systems onto your Zipper website.

This will allow for a seemless customer experience and the Zipper team can help you get things set up.

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Booking and Appointment Management

Allowing your customers to easily book intros, classes, and appointments is critical for a high quality customer experience. Zipper has these tools built right into the software, so you don't have to worry about integrating another app.

You can create one-off events, 1:1 appointments, duet appointments, classes and more.

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Design Flexibility

When you're building and managing a website, you want your website to reflect your brand's look and feel, and not just look like a generic site that hundreds of other gyms or fitness businesses are using.

Zipper allows easy customization of your website design the it's block-based website builder. You can swap through color palates, different section designs, and easily edit content and images to make your Zipper site your own. Or have our team do it for you.

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Affordability

When considering a website platform for your gym or fitness business, you should consider the cost. The best way to understand your budget is to think about the lifetime value (LTV) of a customer and work your way backwards from there.

For example, if an average customer is worth $2,500 per year, then it could be worth investing in a more premium solution. One customer generated has already paid for the software and then some.

Zipper is more premium solution, with pricing for the managed options ranging from $149 and above, but the software has also been built to help you generate more customers. You get what you pay for. Reach out for a free custom website preview built by our team in 24 hours.

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2. Wix

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Wix is a versatile website builder that offers a range of templates suitable for fitness websites. It's affordable, but it can require a steep learning curve as it's truly built for marketing agencies and enterprises.

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1. Ease of Use - You can purchase, customize and launch a fitness website with Wix's website builder. It may take a few days and could require some help from an outsourced freelancer off of a platform like Upwork.
2. Time to Launch - Again this would come down to your tech-savviness. If you have built many websites, now how to customize, and are comfortable with managing DNS settings to launch, you can get something up and running quickly with Wix.
3. SEO - Wix has some SEO tools built it. They require manual configuration and keyword research on your end. Check out tools like Ahrefs for SEO management.
4. Content Management - Wix allows for content management. You can create blogs from the Wix platform that will post out to your website.
5. Integrations - Wix offers a variety of integrations.
6. Booking and Appointment Management - Wix offers booking and appointment management. However, this is a separate app and will require you to integrate it into the software.
7. Design Flexibility - Wix is a powerful website building platform, which allows for customization. Be aware, that you will need design and website management skills to ensure your customized design works across different devices.
8. Affordability - Wix is an affordable website builder platform. Due to it's affordability and it's hundreds of thousands of customers, you will not get hands-on support.

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3. Squarespace

Known for its sleek, modern designs, Squarespace is an excellent option for fitness professionals who prioritize aesthetics. It offers e-commerce capabilities and integrations with various third-party apps.

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1. Ease of Use - Squarespace is an easy to use website platform for gyms. You can find a template and start customizing it quickly.
2. Time to Launch - Depending on your comfort level with customizing and launching a website, you can get something created in launched in Squarespace typically within a few days.
3. SEO - Squarespace has some built in SEO tools but management will be manual.
4. Content Management - You can create a blog in Squarespace.
5. Integrations - Squarespace has a large integration library spanning many industries, as it is not an industry specific tool for fitness.
6. Booking and Appointment Management - Squarespace acquired a company called Acuity Scheduling and has integrated it into it's software. Because it was not built from the ground up alongside Squarespace, there could be some inconsistencies and bugs with this software.
7. Design Flexibility - There are many design templates that you can choose to build your website on with Squarespace.
8. Affordability - Squarespace offers affordable pricing options. Given their hundreds of thousands of customers across hundreds of industries, their support will be lacking.

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4. WordPress with Elementor

WordPress, combined with the Elementor page builder plugin, provides a flexible solution for those who want more control over their website's design and functionality. It's particularly suitable for blogs and content-heavy fitness sites.

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1. Ease of Use - You will need to have website building experience and knowledge to set up Wordpress, hosting through a platform like Bluehost, and integration of your Elementor theme.
2. Time to Launch - This will take a few days to weeks to get launched. We'd recommend spending a few hundred dollars on a Wordpress developer to help get things set up. You can find them on platforms like Upwork.
3. SEO - You will need to download a plug-in like Yoast to manage your SEO on Wordpress.
4. Content Management - Wordpress is one of the most powerful content management platforms in the world. If you are planning on doing a lot of manual blogging, it is a good solution.
5. Integrations - There are thousands of plug-ins and integrations that can be managed on Wordpress.
6. Booking and Appointment Management - Wordpress is not built specifically for fitness businesses. Therefore, you'll need to find another booking platform to purchase, setup, and integrate with your Wordpress website.
7. Design Flexibility - There is unlimited design flexibility with Wordpress, specifically if you are a coder.
8. Affordability - You will need to get a license to Elementor, depending on your needs, purchases a theme, and purchase hosting. You will likely also need to invest in a Wordpress developer if you are not a developer yourself.

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5. Weebly

Weebly offers a user-friendly platform with fitness-specific templates and features. It's a good choice for those looking for a simple, straightforward website builder with e-commerce capabilities. There were acquired by Square in 2018.

1. Ease of Use - Weebly is an easy to use website builder for simple fitness websites.
2. Time to Launch - You can create and launch a simple website with Weebly quickly.
3. SEO - Weebly has some lightweight SEO tools, but for businesses that are serious about their Google ranking, it is not the best option.
4. Content Management - You can create and manage a blog in Weebly.
5. Integrations - Weebly has some integrations that you can use, but it is better for very basic websites.
6. Booking and Appointment Management - There are no native booking and appointment management features with Weebly. It is best for a simple, straightforward website.
7. Design Flexibility - There are templates that can be used with Weebly. However it is not extremely flexible if you are looking to build a very custom website for your gym or fitness business.
8. Affordability - Weebly is a cheap option for businesses that want a very simple website.

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6. GoDaddy Website Builder

GoDaddy's website builder provides a quick and easy way to get a fitness website up and running. It offers industry-specific templates and integrated marketing tools.

1. Ease of Use - GoDaddy is a simple website builder. They recently released AI functionality to help creating a website on your own faster.
2. Time to Launch - You can create and launch a GoDaddy website quickly.
3. SEO - GoDaddy is built for people who want a simple website quickly. It is not a great option if you are serious about SEO and ranking highly on Google.
4. Content Management - Godaddy allows you to create a manual blog.
5. Integrations - Godaddy offers integrations, but if you are looking for robust integration options, it is not the best.
6. Booking and Appointment Management - You will need to get another appointment and booking software and manually integrate it into your Godaddy website.
7. Design Flexibility - Godaddy has a large template library. If you are looking for a lot of flexibility and customization, it is not the best option.
8. Affordability - Godaddy is an affordable option for fitness businesses that want a very simple, cheap website.

Bottom Line

At the end of the day, you have to consider what your goals are of your website. Do you have a very small budget and just want something simple and fast? Are you looking to use your website to fuel new lead generation and grow your business. Do you want help along the way or do you want to do it all on your own?

If you're looking for a beautiful website that is built for lead generation and is paired with dedicated marketing coaching and support, check out Zipper's website platform built specifically to help gyms, studios, and wellness businesses grow online.