The 24 Best Gym Website Designs in 2024 (Updated for 2025)

Looking to elevate your gym's online presence? A well-designed website can be the key to attracting new members and retaining existing ones. In this post, we'll explore the 25 best gym website designs that effectively showcase facilities, classes, and trainers while providing an seamless user experience.

Why You Should Invest In Your Gym's Website

Your gym's website is going to the first impression almost all of your potential members have of your brand. This is why it's essential to invest in your website design if you're looking to grow.

Having a high quality design will also help your website rank higher on Google, as it will increase visitor engagement, click through rates, and will signal to Google your website is high quality.

If you're considering ads, your cost-per-click can also increase with an old, outdated website, so by avoiding investing in improving your design, you may actually spend more in the long term. Here are some examples of good website builders for gyms, or if you want us to build you a free website draft to checkout, sign up here.

What is Important in a Good Gym Website Design?

As you are designing your gym's website, it's important to consider things like:

• Mobile responsiveness - Over 60% of traffic is on their mobile devices. That is why making sure your website design is responsive and easy to navigate on mobile will be essential for maximizing SEO and lead generation.
• Page speed - Fast websites will rank higher on Google than slow counterparts. Here is a helpful tool by Google to check out your page speed.
• High quality media - Having high quality photos and videos will make your brand look much more professional than dark, grainy images. It will built more trust with your potential customer bsae as well. Need help with professional photography? We can help you connect directly with photographers and videographers to take your digital presence to the next level.
• FAQ - Add an FAQ question to answer common questions.
• Free Offers - Make it easy for someone to convert and get in touch. Consider things like Free Intro offers or consultations to make contacting your value=based and risk-free.
• SEO - Make sure your website have been optimized for on-page SEO. This will ensure that your digital presence investment will have the highest likelihood of a return.
• Engaging animation - Micro-animations are all the rage this year. Add small movements to your content to give your visitors an added, modern effect.

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1. Lynx Fitness

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Lynx does a great job showing it's premium branding, having a clear call to action, and having high quality photos and videos.

2. Everybody Fights

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Everybody Fights has high energy branding with clear ways to get in touch. They have also clearly invested in high quality photos and videos, as well as images of the community which gives the brand a nice feel.

3. NeoFit Performance

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NeoFit does a great job using engaging video, conversion rate best practices, and a simple booking process.

4. Westca

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Westca is a premium personal training facility that does a great job with high quality videography and calling out their specific customer: Busy Silicon Valley Professionals.

5. The Yard

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The Yard has nice branding with easy navigation. They explain their differentiator right up front which is nice for a website visitor.

6. RockFit

RockFit has premium images which give the brand a nice look and feel. They also have clear ways to get in touch for a user.

7. Elite Spartans

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Elite Spartans has high energy branding, their logo front and center and has nice videography to give the brand a nice, premium feel.

8. Hidden Gym

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Hidden Gym does a great job showing off high quality video and also showing off their social proof front and center with their 1000+ Google Reviews.

9. Onnit Gym

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Onnit Gym does a nice job with colors and videos to give their website a premium, interactive feel. They also highlight their community well and have clear ways to get in touch, risk-free.

10. Paradigm Gym

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Paradigm does a great job with high quality media and with offers for both potential long-term members, and those just passing through.

11. Vali Athlete Performance

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Vali does a great job showing a high energy brand feel with their font choices, as well as showing off their community of young athletes.

12. Evo Training Center

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Evo Training Center keeps things simple and clear, allowing website visitors to understand the benefit of joining, and clear ways to get in touch.

13. One Boulder Fitness

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One Boulder Fitness shows off its community as well as it's differentiator of being a top fitness club in the area.

14. Kaeos Fitness

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Kaeos Fitness show off its differentiator through it's XP1 personal training system, and has a nice action show of a member using it. They also have a clear, risk-free offer with their design.

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15. Solace New York

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Solace does a great job showing off its community of happy members and has a clear way to get started, front and center on the website.

16. Grind House

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Grind House has clearly invested in its videography, putting together a high-energy video showing off the facility and workout.

17. Mercedes Club

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THe Mercedes club has a simple and premium feel, showing off it's differentiator in a crowded market.

18. Chelsea Piers Fitness

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Chelsea Piers Fitness has high quality drone footage and a branding to show off why it's a top training facility in NYC.

19. TMPL Fitness

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TMPL Fitness has a very cool and sleek brand. They also do a great job showing off their interesting design features via video, as well as the premium experience of the club.

20. Ethos

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Ethos has a simple and minimalistic brand, showing a member working out via a high res photo.

21. Vision Fitness Performance

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Vision Fitness shows off it's differentiator in the Bergen County market, and has clear calls to action for visitors to get in touch.

22. XYMO Gym

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XYMO Gym shows off the community through high-quality photos and has clear ways to get in touch for a low-risk offer.

23. Body Balance Boulder

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Body Balance shows off the benefits of their services and has high quality images throughout the website of the facility.

24. Facet Seven Fitness

Facet has nice branding and high quality videography showing off the community and workouts.

What are key themes of high quality gym website design?

• High quality images and videography
• Bold colors and nice spacing
• Clear offers to make getting in touch low-risk
• Showing the community and the facility
• Powerful font choices
• Explaining why you're different and better than the alternatives

Frequently Asked Questions About Gym Website Design

How much should a gym website cost?

The cost of a gym website can vary significantly based on your needs. DIY website builders like Wix or Squarespace cost $15-50/month but require your time to build and maintain. Custom-developed websites range from $3,000-$15,000+ for a one-time build but may require additional maintenance costs. AI-powered solutions like Zipper offer professional-quality gym websites at $199-449/month including ongoing updates, SEO, and marketing integrations. Most gym owners find the best ROI comes from solutions that balance professional design with ongoing optimization rather than the cheapest initial cost.

How often should fitness websites be updated?

Fitness websites should receive minor content updates weekly (class schedules, promotions, blog posts) and major design refreshes every 18-24 months. Google rewards websites with fresh content through higher rankings. Additionally, design trends and user expectations evolve rapidly, so websites that haven't been updated in 2+ years often look dated and can signal to potential members that your facility might be outdated too. Regular updates also provide opportunities to improve conversion rates and fix user experience issues identified through analytics.

"We're seeing that the gyms and fitness studios that rank highest on Google are consistently creating content. Ideally 2-3x/mo is ideal, but as little as once a month can produce results. You can't let things atrophy, just like your muscles when you don't work them out" -Chris, Founder of Zipper

What information do gym members look for on websites?

Based on user behavior analysis and heatmap studies, potential gym members prioritize finding:

1. Pricing information and membership options (searched by 92% of visitors)
2. Class schedules and program details (87%)
3. Location and hours of operation (85%)
4. Trainer credentials and staff information (68%)
5. Photo galleries of the facility (65%)
6. Testimonials and member success stories (61%)
7. Free trial or intro offer information (58%)
8. COVID policies or safety protocols (42% - still relevant in 2024)

Websites that make this information easily accessible see 3-4× higher conversion rates than those that hide details behind contact forms.

Should gyms use website builders or custom development?

The best choice depends on your specific needs:

Website builders (Wix, Squarespace, WordPress) work well for gyms with:

• Limited budgets under $1,000
• Simple needs (basic information, minimal integration requirements)
• Staff with time to manage website updates

Custom development is better for gyms with:

• Complex membership management requirements
• Need for deep integration with specialized fitness software
• Unique branding requirements that off-the-shelf templates can't accommodate

AI-powered platforms like Zipper offer a middle ground with:

• Professional design quality comparable to custom development
• Integration with booking systems and marketing automation
• Ongoing optimization without requiring your time
• Cost efficiency through automation (The Lab BJJ's case study showed 4,967% ROI through a Zipper website)

How important is mobile responsiveness for gym websites?

Mobile responsiveness is absolutely critical for gym websites in 2024. Over 76% of fitness website traffic now comes from mobile devices, with many potential members searching "gym near me" directly from their phones. A non-responsive website can increase bounce rates by up to 67%, essentially losing two-thirds of your potential leads. Google also uses mobile-friendliness as a ranking factor, meaning non-responsive websites will rank lower in search results. Every website in our "24 Best Gym Website Designs" list is fully mobile-responsive.

What are the most important features for converting website visitors to gym members?

The highest-converting gym websites consistently include these features:

1. Online class booking/scheduling system (increases conversion by 35%)
2. Prominent free trial or intro offer (increases conversion by 27%)
3. Member success stories with photos (increases credibility by 23%)
4. Virtual tour or high-quality facility photos (increases interest by 19%)
5. Clear pricing information (reduces abandonment by 15%)
6. Chat functionality (increases lead capture by 13%)
7. Location map with directions (improves user experience)
8. Online contact form optimized for mobile (simplifies lead generation)
9. Integration with social proof (reviews/testimonials) (builds trust)
10. Fast loading speed (every 1 second delay reduces conversions by 7%)

How can I tell if my gym website needs a redesign?

Your gym website likely needs a redesign if:

1. It's been more than 2 years since your last update
2. It loads slowly (over 3 seconds on mobile devices)
3. Your conversion rate is below 2% (industry average is 2-5%)
4. It's not mobile-responsive or looks broken on smartphones
5. You're getting traffic but few leads or inquiries
6. It doesn't integrate with your booking or management software
7. You're embarrassed to share the URL with potential members
8. It doesn't reflect your current branding, services, or pricing
9. Your competitors' websites appear more professional
10. It ranks poorly for local search terms like "[your city] gym"

What SEO best practices should gym websites follow?

Successful gym websites implement these SEO practices:

1. Location-specific pages for each neighborhood or city you serve
2. Service-specific pages for each major program (e.g., personal training, group classes, specific workout types)
3. Local SEO optimization including Google Business Profile integration
4. Schema markup specifically for fitness businesses
5. Regular content publishing through blogs or workout tips
6. Strategic use of fitness-related keywords without keyword stuffing
7. Video content that showcases your facility and classes
8. Technical SEO fundamentals like proper heading structure, image alt tags, and meta descriptions
9. Internal linking between related content pages
10. Local citation building on fitness-specific directories

The most successful gym websites don't just implement these initially but maintain and improve their SEO continuously, resulting in steady growth in organic traffic.

How do I choose the right booking system for my gym website?

When selecting a booking system for your gym website, consider these factors:

1. Integration capabilities with your existing management software
2. User experience for both customers and staff
3. Mobile functionality for on-the-go bookings
4. Customization options for your specific class types and scheduling needs
5. Payment processing options and fees
6. Automated reminders to reduce no-shows
7. Reporting and analytics capabilities
8. Waitlist management for popular classes
9. Membership verification features
10. Cost structure (flat fee vs. per-booking commission)

The best systems balance ease of use with powerful functionality. Most gym websites in our "24 Best Designs" list use integrated solutions rather than directing users to third-party booking platforms, which can reduce conversion rates by up to 30%.

What website metrics should gym owners track?

Beyond basic traffic numbers, gym owners should monitor these key website metrics:

1. Conversion rate for free trial/intro offer signups
2. Class booking completion rate (started vs. completed bookings)
3. Traffic sources to identify which marketing channels work best
4. Mobile vs. desktop usage patterns
5. Page load speed across devices
6. User flow and drop-off points in the conversion funnel
7. Heatmap data showing where visitors click and scroll
8. Local search ranking for key terms
9. Return visitor percentage (indicates interest level)
10. Form abandonment rate (identifies potential UX issues)

The most successful gym websites use these metrics to continuously improve rather than "set and forget" their online presence.

Conclusion:

If you're focused on growing your gym, investing in your website design will go a long way. Consider your budget, your time availability and interest to DIY, and your growth goals for the year.

Want the flexibility of a website builder with the expertise of a marketing agency to give you confidence in your strategy? We're happy to put together a free website draft to check out with one a few clicks from your end. Schedule time here.