The 24 Best Gym Website Designs in 2024

Looking to elevate your gym's online presence? A well-designed website can be the key to attracting new members and retaining existing ones. In this post, we'll explore the 25 best gym website designs that effectively showcase facilities, classes, and trainers while providing an seamless user experience.

Why You Should Invest In Your Gym's Website

Your gym's website is going to the first impression almost all of your potential members have of your brand. This is why it's essential to invest in your website design if you're looking to grow.

Having a high quality design will also help your website rank higher on Google, as it will increase visitor engagement, click through rates, and will signal to Google your website is high quality.

If you're considering ads, your cost-per-click can also increase with an old, outdated website, so by avoiding investing in improving your design, you may actually spend more in the long term. Here are some examples of good website builders for gyms, or if you want us to build you a free website draft to checkout, sign up here.

What is Important in a Good Gym Website Design?

As you are designing your gym's website, it's important to consider things like:

• Mobile responsiveness - Over 60% of traffic is on their mobile devices. That is why making sure your website design is responsive and easy to navigate on mobile will be essential for maximizing SEO and lead generation.
• Page speed - Fast websites will rank higher on Google than slow counterparts. Here is a helpful tool by Google to check out your page speed.
• High quality media - Having high quality photos and videos will make your brand look much more professional than dark, grainy images. It will built more trust with your potential customer bsae as well. Need help with professional photography? We can help you connect directly with photographers and videographers to take your digital presence to the next level.
• FAQ - Add an FAQ question to answer common questions.
• Free Offers - Make it easy for someone to convert and get in touch. Consider things like Free Intro offers or consultations to make contacting your value=based and risk-free.
• SEO - Make sure your website have been optimized for on-page SEO. This will ensure that your digital presence investment will have the highest likelihood of a return.
• Engaging animation - Micro-animations are all the rage this year. Add small movements to your content to give your visitors an added, modern effect.

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1. Lynx Fitness

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Lynx does a great job showing it's premium branding, having a clear call to action, and having high quality photos and videos.

2. Everybody Fights

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Everybody Fights has high energy branding with clear ways to get in touch. They have also clearly invested in high quality photos and videos, as well as images of the community which gives the brand a nice feel.

3. Armbrust Pro Gym

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Arnbrust Pro has simple and effective branding, showing the community. It would be nice to see another offer outside of contact us.

4. Westca

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Westca is a premium personal training facility that does a great job with high quality videography and calling out their specific customer: Busy Silicon Valley Professionals.

5. The Yard

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The Yard has nice branding with easy navigation. They explain their differentiator right up front which is nice for a website visitor.

6. Cencal Barbell

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Cencal Barbell has premium images which give the brand a nice look and feel. They also have clear ways to get in touch for a user.

7. Elite Spartans

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Elite Spartans has high energy branding, their logo front and center and has nice videography to give the brand a nice, premium feel.

8. Hidden Gym

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Hidden Gym does a great job showing off high quality video and also showing off their social proof front and center with their 1000+ Google Reviews.

9. Onnit Gym

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Onnit Gym does a nice job with colors and videos to give their website a premium, interactive feel. They also highlight their community well and have clear ways to get in touch, risk-free.

10. Paradigm Gym

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Paradigm does a great job with high quality media and with offers for both potential long-term members, and those just passing through.

11. Vali Athlete Performance

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Vali does a great job showing a high energy brand feel with their font choices, as well as showing off their community of young athletes.

12. Evo Training Center

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Evo Training Center keeps things simple and clear, allowing website visitors to understand the benefit of joining, and clear ways to get in touch.

13. One Boulder Fitness

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One Boulder Fitness shows off its community as well as it's differentiator of being a top fitness club in the area.

14. Kaeos Fitness

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Kaeos Fitness show off its differentiator through it's XP1 personal training system, and has a nice action show of a member using it. They also have a clear, risk-free offer with their design.

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15. Solace New York

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Solace does a great job showing off its community of happy members and has a clear way to get started, front and center on the website.

16. Grind House

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Grind House has clearly invested in its videography, putting together a high-energy video showing off the facility and workout.

17. Mercedes Club

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THe Mercedes club has a simple and premium feel, showing off it's differentiator in a crowded market.

18. Chelsea Piers Fitness

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Chelsea Piers Fitness has high quality drone footage and a branding to show off why it's a top training facility in NYC.

19. TMPL Fitness

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TMPL Fitness has a very cool and sleek brand. They also do a great job showing off their interesting design features via video, as well as the premium experience of the club.

20. Ethos

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Ethos has a simple and minimalistic brand, showing a member working out via a high res photo.

21. Vision Fitness Performance

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Vision Fitness shows off it's differentiator in the Bergen County market, and has clear calls to action for visitors to get in touch.

22. XYMO Gym

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XYMO Gym shows off the community through high-quality photos and has clear ways to get in touch for a low-risk offer.

23. Body Balance Boulder

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Body Balance shows off the benefits of their services and has high quality images throughout the website of the facility.

24. Facet Seven Fitness

Facet has nice branding and high quality videography showing off the community and workouts.

What are key themes of high quality gym website design?

• High quality images and videography
• Bold colors and nice spacing
• Clear offers to make getting in touch low-risk
• Showing the community and the facility
• Powerful font choices
• Explaining why you're different and better than the alternatives

Conclusion:

If you're focused on growing your gym, investing in your website design will go a long way. Consider your budget, your time availability and interest to DIY, and your growth goals for the year.

Want the flexibility of a website builder with the expertise of a marketing agency to give you confidence in your strategy? We're happy to put together a free website draft to check out with one a few clicks from your end. Schedule time here.