7 Best Fitness Website Designs (You Should Steal!)

Creating a new fitness website design can be overwhelming, especially when it will be the first impression potential customers will likely have of your business. Luckily, there are hundreds of thousands of fitness businesses worldwide, and we found 7 websites to give you inspiration for your fitness website design. Whether you're building a website for a traditional fitness club, a studio, or a personal training gym, these 7 websites will help inspire your creativity and help you get the job done faster and with less frustration.

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Why should you care about my fitness website design?

Investing time into your fitness website design is far more than just a matter of how it looks—it will have a big impact on the success of your fitness business. In many cases, the first thing a potential client will do before reaching out will be to browse your website. So this is a BIG opportunity to make a great first impression and give them confidence to reach out. A well-designed website not only captures attention but also communicates professionalism and trustworthiness, key factors in converting visitors into leads and ultimately loyal customers. And, a visually appealing and user-friendly website can set you apart from the crowd, making your brand memorable.

Beyond just making a good impression, the design of your fitness website directly influences user experience and engagement, crucial metrics for driving conversions and retaining customers. A poorly designed website with cluttered layouts, confusing navigation, or slow load times can frustrate visitors, leading them to bounce off your site in favor of competitors. On the other hand, a thoughtfully crafted website that prioritizes intuitive navigation, responsive design, and compelling visuals enhances user satisfaction and encourages prolonged interaction. By prioritizing the design of your fitness website, you not only improve the user experience but also increase the likelihood of achieving your business goals, whether that's boosting membership sign-ups, selling fitness products, or booking training sessions.

Once you have a strong website, it may also make sense to consider investing in areas like PPC.

What pages should you have on your fitness business website?

After researching hundreds of fitness business websites and finding patterns in their designs, here are the most common pages we've seen:

• Home
• About the Business
• About the Team
• Locations (if there are multiple)
• Schedule
• Services / Pricing
• Contact Us
• Free Offer - For example, a free trial or consultation page
• Blog

How much does it cost for a professional fitness website design?

This depends on your budget. Typically the two main options are to do it yourself or to hire a freelancer or marketing agency:

Do it yourself

• Pros: Cheaper and faster than a freelancer or agency. It will usually take about a week to build your website and you can build it on a website builder like Wordpress or Wix for $25-$35/mo
• Cons: Will take about 10-12 hours of your time to find a template, write all of your content, find images, and launch

Hire a freelancer of agency

• Pros: They build it for you to save you personal time and frustration.
• Cons: It will usually take about a month to get your website live and will likely cost $2-3k, sometime around $10k depending on what you want. They also build it, and unless you're looking to pay for an expensive marketing retainer in the $1k-$5k/mo, the website content will remain stagnant.

There is a 3rd option, and that's to use Zipper. We can build you a free website draft in 24 hours and then we give you all the tools you need to market and run your business. We offer pricing as low as $39/mo and offer a 30-day money-back guarantee.

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7 Fitness Website Design Examples

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The CS Fit Pilates

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The CS Fit Pilates is a multi-location Pilates business located in Bergen County, NJ. They have done an excellent job showing their locations, having clear call-to-actions for their users to click, and making their website user-friendly and mobile responsive.

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If you're a fitness studio, you can use their website design for inspiration.

Body Balance Strength & Wellness

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Body Balance has done a great job showing their location, clearly outlining their various services across individual pages, and having clear call to actions. Their photos of the facility also show potential members how clean and nice it is.

Joint Flow

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Joint Flow has done a great job outlining their unique value prop, offering online options, and having clear call to actions for the user to take.

CrossFit 557

CrossFit 557 has a clean and simple website design that shows their vibrant community, various services, and has a really easy way for a user to get in touch with them to try out a class.

Evan Schwartz Run Coaching

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Evan has done a great job with his design showing his personality, his personal accolades, and his certifications. This website design gives the user confidence that he is a true professional who has the knowledge and experience to take their running to the next level.

Vision Fitness & Performance

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Vision Fitness has done a great job outlining their various services, their unique value prop, and showing their social media accounts which they very consistently post to.

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One Boulder Fitness

One Boulder Fitness is a premier fitness club in Boulder, CO. They have done a great job with a sleek and clean design that show their facility, community, and trainers.

Conclusion

If you're a fitness business owner or are considering starting a fitness business, a clean, professional website design is crucial to your marketing and customer acquisition efforts. It's worth the time and money to invest into and if you're looking for help, reach out and we'd be happy to build your site for you.